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Aligned

Every program maps directly to a change in field behavior, sales priority or revenue metric

Scalable

Global architecture with regional customization built in

Measurable

Impact proven through data, dashboards & outcome tracking

Embedded

Woven into the sales operating rhythm

Content

01. Competency Maps

02. Buyer Personas/ICP Definitions

03. Talk Tracks

04. Playbooks

05. Buyer Journey Maps

Process Design & Best
Practices

01. Methodology (Sandler, SPIN, etc.)

02. Sales Process (BANT, MEDDPICC, etc.)

03. Manager Coaching & Effectiveness

04. GTM Launch Process

Training

01. Value Selling Methodologies

02. Onboarding

03. GMT Tech (CRMs, Gong, Highspot, etc.)

04. Processes

05. Certifications Workshops

Our Approach

Phase 1 – Listen & Learn

  • Determine Business Priorities (e.g., new logo, shorter sales cycles, account expansion).
  • Create competency maps for each role on the GTM teams.
  • Interview stakeholders including GTM leaders, Marketing, Success, Product and GTM team members to determine challenges and priorities.
  • Evaluate current state including Messaging, Sales Methodology, Sales Processes, training and enablement content, current systems and technology.
  • Map current enablement to sales priority gaps.

Phase 2 – Design & Plan

  • Finalize the Enablement Charter required to drive GTM Objectives including timelines, modalities, and success metrics.
  • Create detailed project plan for each initiative including stakeholders, learning journeys, tools, content required, schedules, reinforcement mechanisms and communications plans.
  • Standup KPI reporting, dashboards, and project progress measurements to track completion, adoption, readiness and business impact.
  • Define Feedback mechanisms for stakeholders, leaders, and field team members.

Phase 3 – Deploy Enablement

  • Publish and socialize the Enablement Charter to all stakeholder groups.
  • Develop content and assets required for each project.
  • Launch each Enablement project including required tools, training, supporting assets, leadership coaching support, and certification paths.
  • Report progress and success metrics to each stakeholder group on the pre-defined cadence.
  • Conduct post-deployment analysis for each project and adjust content, modality, and support as needed.
  • Close the communication loop by reporting lessons-learned, final results, and next-steps.

About Us

In today’s competitive business environment, sales leaders are constantly seeking ways to improve their GTM teams’ performance, streamline processes, and drive revenue growth. However, many organizations — especially small to mid-sized enterprises or startups— may not have the resources for — or need — a full-time sales enablement professional. This is where we at GTM Enablement Consultants can offer flexible, cost-effective solutions that provide high-level expertise without the commitment of a full-time hire.

We meet you right where you are. Whether you need full GTM support from analysis through implementation, an expert to design and deliver a custom sales methodology training session, or something in between — GTM Enablement Consultants is here to help you optimize your teams’ performance and accelerate revenue growth.

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Reviews

Georgia Realty
Agency Sales Leader

Allison and the team at GTM Enablement Consultants helped us simplify and streamline our processes that span multiple systems. Once we completed the training and adopted the new best-practices, we reduced our deal progress time by 12%, and I can’t even quantify the reduction in frustration for our team.

Blackwell Insurance
Agent Director

“Our challenge was overcoming objections in order to move opportunities to close. After Allison ran role playing workshops, our close rate increased by 13%.”

Vector Media
Regional Sales Leader

Our challenge was getting our reps to talk about value rather than features. GTM Enablement worked with us to create the value drivers, the discovery questions needed to uncover the customers’ needs for the value, and then held a training and roll-play workshop to reinforce the content. We could not be happier with the results.